MARKETING CAMPAIGNS
Brand activation to
hook your audience
Elevate your brand perception
BIG IDEA
Tailoring bespoke marketing campaigns
Data driven traditional and digital customer engagement activities that promote products or services
Marketing campaigns are goal driven
This will ultimately result in the identification and preference of your brand by consumers.
TARGET ORIENTED
Sales Funnel
Strategies and tactics for building and growing an business
Tools to be used
1. Origin story
Every brand needs an origin story. It begins to answer the “why” question. All great brands have some underlying human story that connects with human truth.
2. Creed
This talks about your brand values. What are the things you believe in and what motivates you to do what you do? Creed helps you stand out from similar belief systems in your target market.
3. Icons.
These are quick concentrations of meaning that are associated with your brand. They can be visual, a particular smell or sound, or even an abstract idea.