PASHUPATI BISCUITS
Pioneers of the Nepali
biscuit industry
Industry
FMCG
Scope of work
Logo design
Brand guidelines
Packaging design
Pashupati Biscuit
Pashupati biscuits is one of the biggest and oldest instant food brand in Nepal. They have over 30 Sku’s and boast of over 4 decades of experience in the Nepali market. They are one of the first brands to focus on the standardization of manufacturing processes by using German made equipment and manufacturing processes.
Pain Points
Due to other biscuit brands mushrooming in the last 10 years and the lack of copyright and trademark laws in Nepal, Pashupati biscuits suffered greatly from copyright infringement. Its iconic biscuit packaging was replicated and sold without a lot of repercussions.
