PROCESS MATTERS
We are a strategic brand company built to create real value.
Simplifying complexities
PROCESS MATTERS
RULES OF CONDUCT
– Patrick Hanlon
OUR TOOLS
1. Origin story
Every brand needs an origin story. It begins to answer the “why” question. All great brands have some underlying human story that connects with human truth.
2. Creed
This talks about your brand values. What are the things you believe in and what motivates you to do what you do? Creed helps you stand out from similar belief systems in your target market.
3. Icons.
These are quick concentrations of meaning that are associated with your brand. They can be visual, a particular smell or sound, or even an abstract idea.
4. Rituals.
These are the repeated interactions that people have with your brand. Rituals replace chaos with order and can be used to inspire positive, engaging, enhanced, simplified, or simply less frustrating experiences.
5. Sacred Words
These are the sets of words that are associated with your brand. All effective belief systems or brands have their own set of language and words with a special meaning for those who are part of the belief system or brand.
6. Non-Believers
The yin to your yan. This identifies who and what the brand is or is not. It gives us a good idea of the direction the brand would want to take or which directions to avoid.
7. Leader
When a brand or person decides to change the world in their vision what area will they focus and operate in?
OUR CLIENTS
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