Innovative solutions to
real world problems

Helping brands overcome challenges


“Jugaad” as an idea

Our solutions are a direct reflection of your brand. We create visual identities that speak to your audience by articulating your brand’s culture, style, and beliefs. Create a visual presentation that will attract prospects, get them engaged, and convey your brand’s beliefs.


The jugaad mindset involves being resourceful, open-minded, and adaptable. , rather than relying on traditional methods or expensive resources.

Frugal Innovations

It involves finding creative solutions to problems using what is available


Particularly useful for small businesses or organizations operating in developing countries

Tools to be used

1. Origin story

Every brand needs an origin story. It begins to answer the “why” question. All great brands have some underlying human story that connects with human truth.

2. Creed

This talks about your brand values. What are the things you believe in and what motivates you to do what you do? Creed helps you stand out from similar belief systems in your target market.

3. Icons.

These are quick concentrations of meaning that are associated with your brand. They can be visual, a particular smell or sound, or even an abstract idea.

4. Rituals.

These are the repeated interactions that people have with your brand. Rituals replace chaos with order and can be used to inspire positive, engaging, enhanced, simplified, or simply less frustrating experiences.


all 7 tools


Let’s value innovation, creative thinking and calculated risks

Operations, product development, marketing, and customer service.

Our expertise

Our expertise

Scroll to Top