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BRAND HACKS

Innovative solutions to
real world problems

Helping brands overcome challenges

BIG IDEA

“Jugaad” as an idea

Our solutions are a direct reflection of your brand. We create visual identities that speak to your audience by articulating your brand’s culture, style, and beliefs. Create a visual presentation that will attract prospects, get them engaged, and convey your brand’s beliefs.

MINDSET

The jugaad mindset involves being resourceful, open-minded, and adaptable. , rather than relying on traditional methods or expensive resources.

Frugal Innovations

It involves finding creative solutions to problems using what is available

MINDSET

Particularly useful for small businesses or organizations operating in developing countries

Tools to be used

1. Origin story

Every brand needs an origin story. It begins to answer the “why” question. All great brands have some underlying human story that connects with human truth.

2. Creed

This talks about your brand values. What are the things you believe in and what motivates you to do what you do? Creed helps you stand out from similar belief systems in your target market.

3. Icons.

These are quick concentrations of meaning that are associated with your brand. They can be visual, a particular smell or sound, or even an abstract idea.

4. Rituals.

These are the repeated interactions that people have with your brand. Rituals replace chaos with order and can be used to inspire positive, engaging, enhanced, simplified, or simply less frustrating experiences.

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Understand
all 7 tools

CONSULTING

Let’s value innovation, creative thinking and calculated risks

Operations, product development, marketing, and customer service.

Bibi Bakes

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Hotel Barahi

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Ncell

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The Hidden Camp

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Kalika Group

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Upaya

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Pashupati Biscuits

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Our expertise

Our expertise

Rebranding

Rebranding is the process of changing the branding of a company, product, or service. It can involve updating elements such as the name, logo, branding guidelines, messaging, and marketing materials. Rebranding can be done for a variety of reasons, such as to reposition the brand in the market, to reflect a change in the business or target audience, or to revitalize the brand and make it more relevant.

Brand Strategy

A brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Messaging and Positioning

Before communicating as a brand, it is important to assess who you’re communicating with. At The Branding Company, we ensure that your brand is positioned to best resonate with your target audience. Once we position your brand, we help it communicate its unique value proposition and personality through verbal and non-verbal channels.

Visual Storytelling

Visual storytelling is the use of visual media, such as images, videos, and graphics, to tell a story or convey a message. It is a powerful way to engage an audience and can be used in a variety of contexts, such as advertising, film, television, and social media.

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    Brand DevelopmentMarketing CampaignUX/UI DesignBranding

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