PASHUPATI INSTANT FOODS
One of the biggest and oldest instant food brands in Nepal.
Industry
FMCG
Scope of work
Logo Design
Brand Guidelines
Packaging
Social Media
Pashupati Instant Foods
With a rich legacy spanning over four decades, Pashupati Biscuits has been a pioneer in standardizing manufacturing processes. Now boasting a diverse portfolio of over 30 SKUs PBI has garnered widespread acclaim, earning the loyalty of consumers across Nepal.
Pain Points
Due to other biscuit brands mushrooming in the last 10 years and the lack of copyright and trademark laws in Nepal, Pashupati biscuits suffered greatly from copyright infringement. They needed a brand refresh for the new era and a robust social media presence.
