DYB
A Canadian company that helps smokers in the transition period of sobriety.
Industry
Cigeratte
Scope of work
Brand Identity
DYB
Canadian company DYB aims to help adult smokers transition away from traditional cigarettes and toward their ready-to-use disposable vape and JUUL compatible pods. Their bars use 50mg of flavor-infused e-liquid nicotine in place of tobacco to lessen the damage cigarettes do to our lungs.
Pain Points
DYB with their unique purpose wanted to engage with the traditional cigarette consumers and persuade them to use their product. They wanted unique social media strategies to build their brand. It also wanted to stand out from other vape brands and create their unique identity in Nepal.
