DISCOVERY

Getting to know you

One small step for you,
one giant leap for your brand.

HELP US UNDERSTAND YOUR STORY

People are wired to form connections. Storytelling is an intimate way for us to connect and understand each other. We use stories to share our personal experiences and emotions, and to create a sense of community and belonging. Stories serve as a powerful medium for self-expression and can help us process our own thoughts and feelings, as well as empathise with others. In short, storytelling is a fundamental human need that shapes our personal and collective experiences.

Just like people every brand is unique. Each brand has their own personal story of struggle and achievement.

With the following 22 questions we are trying to understand what makes your brand unique. Tell us your goals or any unique experience you might have had.

Happy Discovery

1. Your Business

What is the story behind your business?

What do you like about your business?

What do you dislike about your business?

What is your business's greatest strength?

What are your business's greatest struggles?

Where do you see your business in 10 years?

2. Your Target Audience

Who is your ideal client?

What do your repeat customers like about your brand?

What do your repeat customers dislike about your brand?

Who is not your target audience?

If your brand was a celebrity, who would they be?

3. Your Brand

Describe your brand's personality in 3-5 words

What brands inspire you and why?

Who do you see as your competition?

What do you think makes you different from other brands?

What kind of branding are you looking for?

What would you like our help with?