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BRANDING

Visual Identity
and Positioning

Strategic planning to create real value.

BRANDING

Positioning for optiomal
brand communications

Strategic branding seeks to deliver on the brand promise, create awareness and make deep connections.

BRAND DESIGN

Brand strategy is
a long-term plan

This will ultimately result in the identification and preference of your brand by consumers.

BRAND DESIGN

Identity design should always reflect on the brand’s uniqueness, differentiation and value.

Tools to be used

1. Origin story

Every brand needs an origin story. It begins to answer the “why” question. All great brands have some underlying human story that connects with human truth.

2. Creed

This talks about your brand values. What are the things you believe in and what motivates you to do what you do? Creed helps you stand out from similar belief systems in your target market.

3. Icons.

These are quick concentrations of meaning that are associated with your brand. They can be visual, a particular smell or sound, or even an abstract idea.

4. Rituals.

These are the repeated interactions that people have with your brand. Rituals replace chaos with order and can be used to inspire positive, engaging, enhanced, simplified, or simply less frustrating experiences.

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Understand
all 7 tools

Let’s build a lasting brand legacy

Let’s build a lasting brand legacy

We are driven by a dedicated passion for disrupting the status quo.

BRAND DESIGN

We are driven by a dedicated passion for disrupting the status quo.

We design creative solutions for visual and style identity that speak to your audience by articulating corporate culture, tonality, and philosophy.

Brands no longer exist in a static marketplace

In today’s digital world, brands have to evolve and react faster than ever before. The branding company uses brand context to unlock key market insights. Brand identity plays a significant role in perception and the way an organization presents itself both internally and to the outside world.

Our expertise

Our expertise

Rebranding

Rebranding is the process of changing the branding of a company, product, or service. It can involve updating elements such as the name, logo, branding guidelines, messaging, and marketing materials. Rebranding can be done for a variety of reasons, such as to reposition the brand in the market, to reflect a change in the business or target audience, or to revitalize the brand and make it more relevant.

Brand Strategy

A brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Messaging and Positioning

Before communicating as a brand, it is important to assess who you’re communicating with. At The Branding Company, we ensure that your brand is positioned to best resonate with your target audience. Once we position your brand, we help it communicate its unique value proposition and personality through verbal and non-verbal channels.

Visual Storytelling

Visual storytelling is the use of visual media, such as images, videos, and graphics, to tell a story or convey a message. It is a powerful way to engage an audience and can be used in a variety of contexts, such as advertising, film, television, and social media.

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    Brand DevelopmentMarketing CampaignUX/UI DesignBranding

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