A Bold Rebrand for Alibu: Merging Progressive Vision with Structured Elegance
Industry
Hospitality
Scope of work
Rebrading
Logo Design
Alibu
We led a complete rebrand, beginning with a refined logo that captured Alibu’s progressive spirit while introducing structure and elegance. The visual system was built to be scalable and versatile, supported by an extensive brand guideline covering tone, color, typography, and applications across all mediums — from digital touchpoints to physical spaces.
Pain Points
Alibu required a complete brand refresh, including an evolved logo and extensive brand guidelines. They needed a visual identity that could scale seamlessly across digital and physical touchpoints, along with dedicated branding for Papa Loves Beer (PLB) to ensure both alignment and distinction.
Logo measurements are included in brand guidelines to ensure consistent and professional brand representation. By specifying exact measurements, guidelines help maintain the logo’s intended appearance, facilitate consistent usage, enhance brand recognition, simplify the design process, and protect brand equity.
