GULAB
One of the oldest and most reputed mithai brands in Nepal.
Industry
Logistics
Scope of work
Identification of target audience and customer touch points, Strategize PR improvements, Packaging design
Gulab
Gulab is one of the oldest and most reputed mithai brands in Nepal. The company offers a variety of Indian fast food, a wide range of sweets and namkeens. Gulab is renowned for its high standards of quality and flavor. They produce their sweets with very little human intervention using modern technology. It is the perfect dessert for all occasions.
Pain Points
Being a well-known brand, they need a PR and visual identity revamp. They needed new methods and brand hacks to help them distinguish themselves from the rest of the crowd.
